Some of these unofficial holidays like “Talk Like a Pirate Day” or “International Bacon Day” can feel like bizarre wastes of time or lame marketing. But when frozen yogurt chain Yogurtland backs up National Frozen Yogurt Day by handing out free cups of frozen yogurt, you're bound to take it with a happy stride. Frozen yogurt is good and free frozen yogurt is twice as good.
Starting at 4pm, participating Yogurtland shops like the one on Almaden Expressway welcomed National Frozen Yogurt Day participants who waited in line patiently at least an hour before the promotion. Handed a promotional 4oz cup, customers entered by the dozen to fill that cup with whatever frozen yogurt flavor combination they felt like having such as a classic tart or the new guava grapefruit sorbet. In addition to free frozen yogurt, people also got to fill up on toppings. As long as it fit in the cup, it was free. In conjunction with Hershey's who helped make National Frozen Yogurt Day possible, customers received Reese's orange spoons that went well with the Resse's Pieces and peanut butter cup toppings that are now available at Yogurtland. Customers also received a coupon for 5oz of free yogurt and an alert that a Yogurtland app would soon be available to download to keep up to date on future Yogurtland promotions like next year's National Frozen Yogurt Day.
With students leaving school in groups or with their parents, International Yogurt Day and Yogurtland provided a simple excuse to indulge in the sweet snack while hanging outside the shop on such a delightful afternoon. It sure ended the Monday on a high note. All in all, wonderful timing, an airy venue, and efficient service from the Yogurtland staff made National FrozenYogurt Day a successful unofficial holiday that promoted the frozen yogurt chain. With National Frozen Yogurt Day so close to both National Pancake Day and Free Jell-O pudding for San Franciscans due to the 49er's Super Bowl loss on February 5, Fat Tuesday may come a little early for the Bay Area.
Yogurtland plans to serve hundreds of people with free fro-yo until 7pm or until supplies run out.