Localized SEO is the utilization of the local aspects of Google to present your website in the best position possible with regards to searches for your products and services from within your local market. When someone searches for "advertising agency in Las Vegas" the local algorithm is triggered to present advertising agencies within the local Las Vegas market. If you are an advertising agency in that local market, it is necessary for you to be presented in these results, as they will generally be presented above the organic results.
In the past, your organic position of your website was enough to get you traffic for your product searches, provided your website was shown in the top ten results. Now, if your website is shown in the top ten results but you have not localized your seo efforts, your best position you will be shown in is at the bottom of page one or at the top of page two. The best organic position has become the lowest presentation on the first page.
In order to localize your seo efforts, you must utilize Google + listings for business, and must associate them with a valid Google + personal profile for authorship. This will allow you to be considered for these results, along with a verification of your physical address and phone number in that local area. Your rankings within that local algorithm are dictated by your website content, the quality and keyword match of your Google + listing, and citations and reviews from all over the internet.
If you would like help with your localized seo efforts, Wired In SEO is your best choice in Las Vegas. Give them a call at 702-997-1254 or just Google "SEO company in Las Vegas."