When it comes to SEO, the local aspect has become one of the most important marketing elements on the internet today. In the recent half-decade the aspect has risen above many others that currently play into the effectiveness of a marketing plan. For small and medium-sized businesses, the work is that much more important. It can mean the difference between success and failure.
Evergreen Media created an infographic that looks at the local SEO strategies and made them more accessible to the average viewer. Understanding the concept is likely half the battle anyway. The most popular incentives for quality local SEO work is usage of mobile technology to access information about businesses.
Improvement in the search engine algorithms, and introduction of location-based technology are key ingredients to the importance of the marketing aspect.
According to the infographic Germany has nearly 50% of its searches based in entertainment. Forty-five percent of individuals look up society-based topics, while 33% of all individuals look at travel information while online. For Germany, the top search engine is Google, as it is in most nations. Yahoo and MSN round out the top three, and altogether the companies collect 97% of the searches.
Local SEO work has become a pivotal factor in a business' success, and thus understanding the qualities of effective local SEO is also necessary.