On Saturday, March 9th, WAVH-FM (106.5; licensed to Daphne, Alabama) did not broadcast the majority of the latest edition of "The Kim Komando Show", a syndicated radio program, during the time period they usually reserved for the program (5:00 p.m. to 8:00 p.m.) due to their broadcasting programming from the Auburn Sports Network about a live basketball game between the male Tigers of Auburn University and the male Bulldogs of Mississippi State University (the game was scheduled to begin at 4:30 p.m.) Residents in the broadcast area of WAVH-FM still had a chance to hear the latest edition of "The Kim Komando Show" from their radio sets in spite of WAVH-FM's basketball programming because WCOA-FM (100.7; licensed to Pensacola, Florida) had plans to broadcast the entire program during the same period WAVH-FM usually reserved for their broadcasts of the program.
After WAVH-FM finished broadcasting the basketball programming sometime between 7:00 p.m. and 7:30 p.m., they started broadcasting "The Kim Komando Show" all ready in progress (both stations were not broadcasting the live version of the program; the live version was distributed earlier between 9:00 a.m. and 12:00 p.m.). WCOA-FM was able to broadcast the rest of "The Kim Komando Show" legally in spite of WAVH-FM being in their broadcast area because their rights to broadcast the program differed from the rights owned by WAVH-FM. While WAVH-FM owned the rights to broadcast the program to the Mobile radio market, WCOA-FM (along with its companion WCOA-AM in Pensacola) owned the rights to broadcast the program to the Pensacola radio market (both markets were considered separate by Arbitron, the company that designated the market areas).
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