The Power of Kelly Kelleher’s personality ignites her community to take control of their food supply. A homegrown pied piper, her can-do vision and determination rallies others – with a wink and a nudge – and brings glorious, bountiful taste back to her neighbor’s dining table with every Farmigo delivery. Saying, “It’s my nature to make things happen,” Farmigo Champion Kelly organizes, orchestrates and produces her very own food epic – with every Farmigo weekly delivery.
Kelly Kelleher, Farmigo Champion, is a local hero to her Point Lookout, Long Island community. Kelly is a mother and broadcast producer of the show Fast Focus on PBS. Her lifelong passion for fresh food is inherited from her parents and grandparents, and remains a mainstay of her family’s commitment to real whole foods.
Kelly is a force of nature – everyone’s confidant, favorite home cook and firebrand. She is a rallying force and go-to leader who knows how to get things done .To Kelly, life is a celebration and food is the star. Just listen to her describe a locally grown peach from this week’s Farmigo delivery and you’re ‘all-in’ as Kelly says about her own commitment to Farmigo.
Access to Fresh, Locally-Grown Food
According to Kelly, “We really don’t have easy access to fresh farm goods on our barrier island and then our only grocery store in town was damaged by Superstorm Sand”. Kelly decided to do something about it. “I was speaking to a girlfriend and told her I was interested in buying more of my family’s food from local farms and I was trying to figure out how to create a club or a group to secure fresh, local food from the nearby farms as well as the farms on the East End,” Kelly recalls. “And she stopped me short with exhilarating news and told me about Farmigo -- a new company that’s already done the heavy lifting for this kind of service!”
When Kelleher looked into Farmigo it was love at first click.
The Stars are Aligning
Kelly quickly learned that Farmigo had already started People Powered Farmers Markets - connecting local farms to communities in the same geographic area. By creating a collaborative platform, Farmigo provides all the tools and support Kelly needs to be a successful Champion, a leader and entrepreneur who builds her own local food business -in just a few hours a week.
How Kelly got started
Within weeks, Kelly became one of Farmigo’s most successful Champions.
Kelly says, “Once I saw how simple it could be, I knew I could be a terrific Champion.” She explained: “Basically I invited everyone I know to join my Farmigo community - I needed 20 but got so many more commitments. I sent heartfelt notes to my family, friends, the PTA and even my women’s kickball league. “ She added, “I tripled the original goal and know the sky is the limit!”
Kelly has not only attracted friends but also many of the retirees in the community. Kelly is happy to be able to share the healthy community experience with seniors, even showing them how to order online, if they need assistance to get started.
Taking Back the Menu
Kelly says with Farmigo’s twin pillars of food “freshness and convenience” the question around town is a rhetorical, “Why wouldn’t you be a member?” She has shown her community how they can take charge of their mealtime menus and control their diets with delicious, healthy ingredients.
Kelly says, “My greatest reward from being a Champion is hearing community members say how much better the food tastes.”
Whether it’s a recipe using purple carrots, kale or heirloom tomatoes, Kelly’s Point Lookout Community shares a whole new passion for local food. And, it’s easy - every member orders and pays online; there is no minimum and no long-term commitment. Each member orders as little or as much as they want.
Kelly’s food community has her personal touch. She turns the weekly pick-up into an experience that feels more like coming home. Her community members are already saying “meet you at the tent.” With a little wine, samples of the week’s harvest and lots of friends, Kelly has made sharing her passion for local food into an exuberant part-time business. Earning 10% of her food community sales plus discounts on food, not only gives her extra income, she does it on her own schedule leaving her plenty of time with her family.
“I love what I do – our whole community is growing and changing – and it’s really exciting! I enjoy it so much I am planning to start more communities,” says Kelly.
For more information on becoming a Farmigo Champion in Long Island, contact Jessica: firstname.lastname@example.org