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Local Business Marketing Strategy - What is an Autoresponder?

An autoresponder is a software that enables you to automatically send emails to people. The number of people does not matter. An autoresponder can send messages to thousands of people. It is a very powerful marketing tool and local business marketing strategy.

There are basically two types of autoresponders. The first type can be installed on a user's own server while the second type, which is easier to implement, operates on the server of the provider.

Before an autoresponder will work, it needs a set of email addresses where it can send messages to. These email addresses are usually from your subscribers who give you their email in return for a "freebie". The autoresponder handles the subscription process automatically. Whenever a subscriber wants to unsubscribe, this is also done automatically.

With an autoresponder, you can schedule messages to be sent out now or at some itme in the future. You can also send an email to only a segment of your subscribers.

Autoresponders have really transformed the way people do business online. It helps you to keep in contact with all your prospects without actually doing all the work.

David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to or call 858-442-3131

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