Does the quality of your website leave your business out in the cold? Maybe your site is simply attracting no visitors in the first place, although it is beautifully designed? It is not difficult to achieve an all-encompassing marketing strategy for your website, which will quickly solve any issues you may have.
If you are looking for a Local Business Marketing Strategy for your new website, here are 4 things you should consider.
1. Make Sure Your Site Is Always Attractive and Updated Potential customers will hit the back button in order to escape your website if the landing page is unattractive and out of date. So always try to make sure your content is fresh and appealing. Your rankings in Google search may also plummet as a result of unappealing graphics and poor quality copy.
2. Consider Your Social Media Strategy It is also worth it in the long run to consider your own social media strategy. Social media sites are a good method of communicating with your customers and may expand your business’ customer base, but it is imperative that any content ties in with and mirrors the overall strategy; to maintain seamless consistency. It might be difficult for you to think of a company that is your own from an objective viewpoint, particularly if you are passionate and excited about creating a presence online. If your potential customers base their decisions on design and quality however, it is imperative that your website, and also any social media, reflects these values. Good quality copy and relevant graphics are particularly pertinent in this regard.
3. Consider Your Market and Your Goals To be effective, your website needs to have a clear goal. Consider exactly what you are hoping to achieve. For example, if you wish to make sure that it is easy for potential customers to get in touch, make sure that the contact details on your website are prominent, clear and simple to find. If you would like visitors to buy services or products through your website, the whole buying process needs to be made as smooth and as seamless as is possible. A lot of companies neglect their site’s user interface, which can lead to detrimental effects to the business. Also bear in mind that visitors may often stumble upon your site purely by accident, so it wouldn’t do any harm explaining exactly what you offer in a clear manner.
4. Landing Pages Are Important It is common knowledge and sense to realize that customers do expect to click on a link to an ad to arrive on a page which is completely relevant to that ad. If a customer searches for children’s shoes, and they are taken to a landing page which offers general footwear, the odds of them converting are likely to be reduced. Relevancy is imperative as far as landing pages are concerned, so please ensure that yours are sensibly constructed; featuring appropriate content.
David Carleton is a Local Business Marketing Success Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. Dave has been a keynote speaker for many industry and trade groups across the United States and is a frequent guest on KUSI and the CW Channel 6 in San Diego providing unique strategies to small business owners on Social Media, Internet Marketing and Lead Generation.
To learn more, pick up a copy of my free report – “9 Steps to Local Business Marketing Success” Just go to: http://LocalBusinessMarketingSuccess.com