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Local Business Marketing Strategy - Podcasts: Frequently Asked Questions

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Using podcasts can be a very profitable local business marketing strategy for your business. If you do them the right way, you can earn a lot of money from them. Here are ten frequently asked questions about this technology:

1) What are podcasts?

They are downloadable digital files. They can be in either video or audio format. They are unique in that they are generally produced episode by episode. Therefore, they are often referred to as “online radio shows”.

2) How often do you need to produce a new one?

You can do so as often as you want. Some businesses do so every day, some only once a month.

3) Are they expensive to produce?

No, they cost very little.

4) Are they hard to make?

No. the only equipment you need is either a USB microphone or a regular telephone.

5) How long do they need to be?

They can be whatever length you want. It all depends on the topic and what you are using them for.

6) How do people know when you've done a new episode?

Everyone who is subscribing to your RSS feed will be automatically notified. They can then come to the site that it’s located at, and download it.

7) Where can they listen to the podcast?

They can do so on their computer, or on the go. This is because they are compatible with iPods and other mobile devices.

8) What are podcasts about?

You can use podcasts for any topic you want. Obviously you will want them to be related to your niche.

9) How are they best used?

They are excellent pre-selling tools. For instance, you might get your prospects to sign up by offering a seven part series on “how to make $100,000 in the next 6 months.”

Just make sure you have an interesting title that encourages more signups. And after the series is done, you can leave them up and let anyone download them.

Another popular method is to convert your written blog content to audio or video, and then use that as a podcast. This is just another option to cater to your auditory prospects.

Finally, podcasts can be used as part of the paid product itself. For instance, if you have a membership site, you will need new content every month. A podcast would be perfect in this scenario.

10) How can you make the podcast more interesting?

Rather than just talking yourself on every episode, you might want to bring on guest experts related to your niche. This just keeps the content fresh.

The bottom line is, podcasts can be an excellent method for getting customers. Just make sure you keep them interesting by having an intriguing title, and possibly by bringing on guests from time to time. This is how to make money from podcasts starting today.

David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to http://LocalBusinessMarketingSuccess.com or call 858-442-3131

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