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Local Business Marketing Strategy - How to Monitor Traffic to Your Website

Whether your business is online or offline, analyzing it's data is a very important exercise. Data analysis allows you to know your market activity, sales, loss rate, profit and it also helps you in decision-making. Therefore, knowing how to monitor traffic to your website enables you to know where clients are coming from, what they do on your website and where they go after visiting your website.

This local business marketing strategy allows you to watch your website's traffic using a statistics tracking program. These programs track visitors from all referrers including pay-per-click networks, email marketing, digital collateral like links in PDF documents, display advertising and search engines.

Programs like StatsCounter, Mint, Site Meter, Google Analytics and AWStats can supply you with relevant information to improve your traffic, understand your web visitors and make you more money out of the available opportunities.

The good thing about these services is that they are easy to use, come at a low cost (though some are free) and installation is also easy.

David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to or call 858-442-3131

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