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Local Business Marketing Strategy - How To Convert Website Visitors Into Buyers

Generally speaking, most local businesses find it hard to get traffic to their website; however, while traffic is important, it is even more important that your website can convert those visitors into customers. Unfortunately though, so many people lose out on new customers for reasons that are easily fixable. There are simple methods for this local business marketing strategy that you can use to ensure that you’re not missing out on buyers:

  • Offer visitors free sign up to subscriptions and emails
  • Use well placed customer testimonials
  • Use relevant, unique content
  • Use clean and clear photos and videos
  • Use strong call-to-actions and help the visitors
  • Place contact information on every page and make it stand out

These simple steps are some of the easiest ways to convert your website visitors into paying customer. Let’s take a look in detail at the most important of these methods so you can learn to use them to your advantage.

Relevant, Unique Content
While this may seem obvious, so many people neglect to put the time and effort that’s needed into their website content. The end result is that your potential customers will see this lack of effort and will judge you negatively by it. When you’re writing content, make sure that what you write is relevant, but that it’s also unique, engaging and interesting for them to read.

Clean, Clear Photos and Videos
Make sure that all the photos and images that you use on your website have a sharp and clean image that represents what you’re trying to portray.

The same applies to any videos you post on your website. Make sure they are of high quality and that both the sound and video are clear so that they are enjoyable to watch. No one will watch a video you post, no matter how informative it may be, if they can’t clearly hear what you’re saying and if they can’t clearly see the picture.

Well-Placed Customer Testimonials
Social proof is one of the most powerful selling tools ever invented. To put it simply, people believe what others have to say about a product, service, or company – even when it’s posted online. So if you have some happy customers, be sure to place their testimonials on your website so others can see them; they could play a huge role in converting those visitors into customers too.

Free Subscriptions and Emails
When people visit your website, many of them will leave and never return if you don’t have a way to stay in touch. One way to do so is to grab their email addresses while they’re on your site so you can follow-up with them instead of losing them all together. The way to do this is by allowing your visitors to sign up to your email list in exchange for something of value – such as free information or a loyalty club discount. This free service is a great way to connect with visitors and to turn them into repeat customers.

David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to or call 858-442-3131

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