In a high-tech digital world it’s more important then ever to offer customers a website. However, it’s not just enough to have a traditional website these days; it needs to come in the form of a mobile version as well. You may be wondering what the difference is but if you were to test this out on your own, you’d quickly discover the differences.
Many of us know that websites viewed from our home desktop or laptop may be filled with bright colors and lots of lovely pictures and banners. We also know that they can take some time to load. The purpose of a mobile site is to provide a positive viewing experience for mobile users; meaning it shouldn’t take long to load the content and it should be “user-friendly” so to speak.
Let’s face it; if your small business does not have a mobile-friendly website as a local business marketing strategy then you could be missing out on a lot of potential customers. If you pick up your smartphone and try to pull up your website and it takes forever to load - or doesn’t load properly – this is exactly what your existing and potential customers are experiencing.
People today do not have the patience for difficult, slow-moving websites; so chances are they’ll leave and do business elsewhere.
Mobile websites are more user-friendly and easier to load. The content that’s present on mobile sites is typically aimed at a specific goal or action from consumers who are on-the-go.
Let’s say it’s a banking website.
Mobile users who visit that bank’s website should see links to the information that’s important to them at the moment, such as account balances and customer support numbers.
But you don’t have to include other information that would be considered irrelevant by mobile users, such as the latest news in the banking industry. Keep it simple and to the point because mobile subscribers are usually looking for specific information only.
Limit the amount of downloadable content on your mobile website in order to keep customers from becoming highly frustrated; if not, they are likely to do business elsewhere.
Mobile sites should include specific calls-to-action; some of the most common ones are Contact Us, Find Us, Email Us etc. This makes it easy for consumers to take some type of action towards an eventual purchase from your company.
In a nutshell, consider your mobile customers and potential customers; think about how speed and convenience play a factor in their thought process. If they cannot access the information they want quickly and without any major issues, your company could be losing potential profits.
David Carleton is a Local Business Marketing Consultant who specializes in showing owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To learn more go to http://LocalBusinessMarketingSuccess.com or call 858-442-3131