Washington, DC has proved itself incapable of taking care of its own problems, much less looking out for small businesses. With everything from volatile interest rates to soaring insurance rates swirling around them, sometimes, small businesses just need to band together to vent, identify possible solutions, and help each other succeed. A good example of this self-help approach is the series of breakfasts started by the accounting firm--BASC Expertise.
BASC Expertise is an accounting firm that provides tax, accounting and management advice to small businesses. BASC’s Founder Deirdre Morhet launched her series with a session on Understanding Financial Statements. It was standing room only in her Chandler office on September 19, as Morhet got back to basics and described the contents and importance of balance sheets, income and cash flow statements. The breakfast was not only a good review, but also a new networking opportunity for a wide variety of entrepreneurs, small business owners, and sponsors like Costco, in the east Valley.
Morhet provided a handout "A Simple Guide to Your Company’s Financial Statements." BASC Expertise is very aggressive about educating its clients. Its website provides useful tools, such as financial guides and a tax center, where one can estimate taxes or track a refund. Morhet also offers a newsletter, which helps businesspeople achieve their financial goals.
“I have always been interested in helping Arizona businesses grow,” says Morhet, an ASU graduate. “Understanding financial statements is critical to successfully managing small businesses. Their success is our success.”
Her next breakfast on October 24 8:30-10 AM is on a subject Understanding Healthcare Reform, which is worrying all business people, whether they are directly impacted or not. Tony Redendo of AJ Insurance will be leading the discussion on how the changes affect or do not affect small businesses.
Whether an entrepreneur gets all the answers during these breakfasts, he or she will learn good sources of information and can take comfort in knowing he/she is not alone during trying economic times.