The movie theater is about to become part of Barbie's world. On April 23 Deadline exclusively reported that Sony Pictures is developing a live action film about the iconic Barbie doll. The studio recently worked out a partnership with Mattel, the toy company that created the doll, which would make the film a reality in the near future. The project will be the second time to two companies have worked together on a feature film.
The fashion doll Barbie was first introduced to the world back in 1959 and has become one of the most recognizable dolls in the world. Mattel released the doll, which is still a best-seller, and the success has spawned similar dolls, music, clothes, video games, books and more. Barbie's full name is Barbara Millicent Roberts and she is an adult woman who is based on a similar German toy.
The film would be in the same vein as the immensely popular "LEGO Movie," which broke box office records when it was released earlier this year and is also based on a popular toy line. Jenny Bicks is currently working on a script, and it's likely that Barbie will have some sort of adventure with her friends. Walter Parks and Laurie MacDonald will oversee the production of the film, which is expected to begin by the end of 2014.
On April 23 Collider posted more details about the vision for the film, including that the doll's persona of female empowerment will be a major factor and executives have likened the character to a "modern day Mary Poppins." The story will follow a young Barbie, her boyfriend Ken and her best friend on an adventure, while setting up the film to launch a film franchise. With Barbie's versatile skills, like her pilot's license and zoo keeping, the possibilities of future sequels is endless.
The announcement of a Barbie film comes around the same time that movies featuring strong female leads like "Frozen," "Divergent" and "The Hunger Games" are raking in high numbers at the box office. The fifty year old doll is one of the iconic toys ever made, but a feature film has eluded the character until now. With Barbie's popularity it's possible that a film franchise would be lucrative for the studio. The doll is sold in various styles in dozens of countries around the world and earns billions of dollars in revenue each year.