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This Just In: Joe Fresh Launches Kids Collection in NYC

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As the Back-to-School frenzy is everywhere you turn, parents and children are on the hunt for the latest in trendy kids wear.

Parents and those looking to get their hands on adorable fashion trends especially for kids, will be pleased to know that Joe Fresh has announced the debut of its kids, baby and toddler collection at its 510 Fifth Avenue flagship store in New York City.

The launch includes a full range of clothing and accessories for girls and boys, including casual apparel, outerwear, activewear, and sleepwear. Retail prices range from $8 to $59.

The kids line will include sizes for boys and girls ages 4-14; the baby collection will include sizes for ages 0-3 months to 18-24 months; and a toddler line for ages 1 to 5.

"We launched children's wear in 2007 in Canada and it has become one of our most successful businesses. The collections infuse the spirited vision of Joe Fresh into kids and baby designs full of charm and personality. Parents love the quality and value, while kids love the color, playfulness and unique details of the clothes. I look forward to offering these same designs to families in the US.," said Joe Mimran, President of Joseph Mimran & Associates and creative director of Joe Fresh.

The 510 Fifth Avenue store will feature a 1,500 square foot kids, baby and toddler dedicated shop.

The collections will also be available at JoeFresh.com following the launch of the e-commerce site in August.

Joe Fresh children's wear is currently available in 340 Loblaw Companies Limited grocery stores and eight standalone stores, as well as JoeFresh.com in Canada.

Girls' designs feature classic staples with delightful details and unique seasonal designs like fall's army green peacoat for $49 and sleek riding boots for $29.

The boys' lineup is a mix of basics, such as $8 tees, and statement pieces like a trendy moto jacket for $49.

For the littlest one, the baby collections are anchored in soft fabrics and colors for both boys and girls.

For girls, soft feminine pinks are contrasted with stylish designs like a leather moto jacket for $39 and cheetah print leggings for $8.

Boys' items are varsity-inspired, with collegiate sweatpants for $16 and a scaled down letterman's jacket for $24.

To learn more about the collection, visit www.JoeFresh.com

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