Little Caesar’s, America’s largest carry-out pizza chain, announced yesterday they are introducing a new five dollar “Hot-N-Ready” lunch combo at all restaurants in the United States. Available from 11 a.m. to 2 p.m. daily, the combo meal includes four slices of deep dish pizza along with a 20 ounce Coke.
“We expect our $5 Lunch Combo to become an attractive alternative to other fast food combos,” said Little Caesars President and CEO David Scrivano.
The pizza industry has struggled to find viable options for fast food particularly because each pizza is made-to-order. In the Detroit area Pizza Hut and College Inn Pizza operate buffets during lunch hour in many locations. This move by Little Caesars offers two popular standard pizza styles, pepperoni or cheese, so they can be made in advance a customer walking through the door.
“Our $5 Lunch Combo gets customers in and out of our restaurant in around 30 seconds," said Little Caesars Senior Vice President of Global Marketing Edward Gleich, “so they can get back to work and avoid the standard burger and fries."
Timeliness is often an issue when it comes to a business lunch is Metro Detroiters enjoy an escape from corporate cafeterias and get away from their desk. The lines a McDonald’s tend to be rather long and service at Wendy’s and Burger King see much more time-consuming. According to QSR Magazine's Drive-Thru Performance Study: Average Service Time, 2013, a typical drive-thru experience averages just over three minutes. At Little Caesars drivers will have to walk inside but once there they will find the food is ready and generally made within the last few moments.
Read the press release here.
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