In my business, I do "conversational selling", but Only after I have listened closely.
- Formulate a promise. This is the answer to their question or the solution to their problem. My value to the market place is not to answer every question or solve every problem. I need to limit my focus to the questions and problems they have.
- Focus on my value to them. They may not be looking to purchase my products, but they are searching for solutions to their problems. As a marketer, that means I have to frame my product as the answer to their problem.
- Closing the sale. They feel that I am helping them and not only do I make a sale but a new friend.