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Lisa Loeb adds 'Wake Up!' coffee to her growing product line

Ever busy Lisa Loeb took to Twitter a few weeks ago to make known her latest endeavor—her own signature coffee blend.

Lisa Loeb's Wake Up! Brew
The Coffee Fool

“My morning cup of joe is a must,” she tweeted. “Have you tried my Wake Up! Brew inspired by ‘Everybody Wake Up’?”

Sure enough, Lisa Loeb’s Wake Up! Brew, indeed inspired by “Wake Up Song” on her 2008 children’s album Camp Lisa—it opens with “Everbyody wake up”—has just been added to Minneapolis-based Internet coffee supplier The Coffee Fool’s charity blends, also including (Styx’s) Tommy Shaw’s Great Divide Blend, (HLN morning news anchor) Robin Meade’s Bedhead Brew and (Deadliest Catch TV fisherman) Zack Larson’s Deadliest Brew.

"If you’re like Lisa, addicted to a morning cup, than you’ll love her Wake Up! Brew,” promises the Coffee Fool website. The “certified Organic Fair Trade” brew, it says, is “a delicious mix of lighter roasted beans for caffeine boost and darker roasted for bold flavor! It's the only cup of coffee you'll need all day!” Also, “100% of all profits” go to support Loeb’s Camp Lisa Foundation, which is named after her 2008 Camp Lisa children’s album and helps underprivileged kids attend summer camp.

“It’s perfect for me!” says Loeb. “I’m obsessed with my one cup of coffee a day--which sometimes is one-and-a-half cups if I have a little more in the afternoon.”

She adds that she’s “a big fan of good coffee, and a big enemy of bad coffee!”

“The 'good' makes my day, and the 'bad' disappoints me,” says Loeb, also a foodie who co-hosted the Food Network TV series Dweezil & Lisa (with Dweezil Zappa) and titled her 2002 album Cake and Pie (her most recent album, No Fairy Tale, came out last year).

“It’s also a main inspiration for songwriting, and now especially as a mom of young children, it’s like the Folger’s commercial: ‘The best part of waking up, is Folgers in your cup'—though it’s not necessarily Folgers!”

In selecting the beans for her personal blend, Loeb chose shade-grown organic coffee, which is “supposedly less-negative impacting on the earth and the people who work with it—without sacrificing quality of the coffee,” she notes. “We put together a blend of dark roasted beans and lighter beans that are less roasted, which for me achieves a ‘strong coffee’ flavor because of the darker beans—though the lighter beans actually give it the strength. It’s for people who want that one strong cup of coffee in the morning.”

Encased in “really cool packaging,” Lisa Loeb’s Wake Up! Brew is sold direct from the Coffee Fool website.

"It’s a great addition to the ways people can contribute to my Camp Lisa Foundation,” she says.

Meanwhile, Loeb has just completed the theme song for Nia Vardalos’s upcoming movie Helicopter Mom, and will set out on a 10-city spring tour on April 23, to include shows in New York, Washington, D.C., and Honolulu. And to commemorate the 20th anniversary of her signature hit “Stay (I Missed You),” her Lisa Loeb Eyewear Collection for Classique Eyewear will soon issue a Stay “Special Edition Anniversary Frame” duplicating the vintage tortoise frame she wore in the song’s video; it and other new Loeb Eyewear models are on display now at the Vision Expo trade show at New York’s Javits Center.

And also forthcoming in April is Mibblio’s interactive iPad kids music app “The Disappointing Pancake,” based on the song from Camp Lisa.

All this--and more—will no doubt be heralded on Loeb’s Twitter feed.

“Earthquakes and travel away from my family give me time and content for tweeting,” says the Los Angeles-based Loeb, who identifies herself on Twitter as “a singer-songwriter who loves food & cats.”

“But when I’m at home with the kids, it’s hard to delineate when my private life starts and public life ends. Sometimes it’s fun and appropriate to share my private life. Other times it’s nobody’s business!”

“It’s interesting to figure it out!” she concludes.

Subscribe to my pages and follow me on Twitter @JimBessman! And check out my website for other original reporting, musings, and what have you.

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