As part of its initiative to extend its global brands and franchises into new lines of business, Lionsgate will launch a U.S. tour of “The Hunger Games: The Exhibition” in summer 2015. The announcement was made May 30th by Lionsgate Chief Marketing Officer Tim Palen. The state-of-the-art exhibition, which will include interactive displays of authentic costumes, props and other elements of the world of The Hunger Games, will be designed in conjunction with Thinkwell Group, one of the world’s leading theme park and location-based entertainment companies.
The first two “Hunger Games” films have grossed more than $1.5 billion at the worldwide box office and “The Hunger Games: Catching Fire” became the highest-grossing domestic release of 2013 and the 10th highest-grossing domestic release of all time. “The Hunger Games: The Exhibition” will launch several months ahead of the November 20, 2015 worldwide release of the fourth “Hunger Games” film, “The Hunger Games: Mockingjay – Part 2,” and will incorporate artifacts featured in the first three films from locations within the Capitol and the various Districts of Panem. The exhibition will be featured in major museums and institutions across the country and will be supported by a multimedia promotional effort and nationwide advance ticket sales.
“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Palen, in a press release distributed by Lionsgate. “We’re thrilled to launch this initiative with the U.S. tour of ‘The Hunger Games’ exhibition, which celebrates the world of ‘The Hunger Games’ and offers ‘Hunger Games’ fans an extensive behind-the-scenes look at the movie-making process.” He noted that the exhibits will also be paired with local school curricula, and nearly all aspects of the tour will be interactive.