Lionsgate and Saban Brand are partnering to reboot “Power Rangers” as a live-action feature film. The announcement was made May 7th by creator of Power Rangers Haim Saban and Lionsgate Chief Executive Officer Jon Feltheimer in a press release distributed by Lionsgate.
Saban launched “Mighty Morphin Power Rangers” as a live action television series more than 20 years ago, and the series has been in continuous production ever since. The property has become an international collateral merchandising juggernaut, with toys, apparel, costumes, video games, DVD’s, comic books and other merchandise.
The new film franchise will re-envision the “Mighty Morphin Power Rangers,” a group of high school kids who are infused with unique and cool super powers but must harness and use those powers as a team if they have any hope of saving the world.
“Lionsgate is the perfect home for elevating our Power Rangers brand to the next level,” said Saban. “They have the vision, marketing prowess and incredible track record in launching breakthrough hits from ‘The Hunger Games’ to ‘Twilight’ and ‘Divergent.’ In partnership with the Lionsgate team, we’re confident that we will capture the world of the Power Rangers and translate it into a unique and memorable motion picture phenomenon with a legacy all its own.”
“We’re thrilled to be partnering with Haim Saban and his team to maximize the potential of this immensely successful and universally recognized franchise,” said Feltheimer. “The Power Rangers stories and characters have been embraced by generations of audiences for more than 20 years, and today they are more powerful than ever. We have the ideal partner and the perfect brand with which to create a motion picture event that will resonate with moviegoers around the world for years to come.”
Haim Saban’s brainchild initially started acquiring action and special effects footage from a Japanese television show, and editing in new bookend scenes with an ethnically diverse American cast. Following its introduction in 1993, “Mighty Morphin Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running boys live-action series in television history.