Nearly two months after Typhoon Haiyan (Yolanda) hit the central Philippines, killing thousands and displacing millions of others, there are still far too many in need of fundamental necessities like clean water and electricity. In an effort to raise funds for the survivors of this catastrophe, Linkin Park will headline Concert for the Philippines, a benefit concert that’s taking a unique approach to ticketing through an aggressive fundraising campaign.
Tickets for the show -- which will be held at Club Nokia in Los Angeles on Jan. 11 and will also feature The Offspring and Bad Religion -- can only be acquired by donating or raising funds in excess of $250 for Music for Relief, a charitable organization founded by Linkin Park that’s donated over $5 million to disaster relief since its inception in 2005. According to a press release, the “Top 75 fundraisers get VIP reserved seating (balcony) tickets, meet & greet with all artists, exclusive pre-show party, commemorative merchandise item and parking.”
It’s a clever way to incentivize fundraising for an important cause, and it appears to be working. The Concert for the Philippines page on Crowdrise, which is hosting the fundraiser, says that over $100,000 has already been donated toward the campaign. The top fundraiser has raised $5,000, and several others have raised more than $1,000.
This isn’t the first campaign from Music for Relief to take a novel approach toward fundraising. Following the devastating earthquake that struck Haiti in early 2010, Music for Relief set up the hugely successful Download to Donate program, offering over 60 songs from a variety of artists in exchange for a $10 donation. The organization has also raised money for Hurricane Sandy relief, Oklahoma tornado victims, and a variety of reforestation and environmental causes.
For the Concert for the Philippines, Music for Relief has partnered with International Medical Corps, an organization whose mission is to “relieve the suffering of those impacted by war, natural disaster, and disease, by delivering vital health care services and sustainable development projects that focus on training.”
Although the deadline to enter a grand prize drawing through a $10 donation has passed, those who would like to give money toward Music for Relief but aren’t in the Los Angeles area can click here. The show will also be streamed live on the AXS mobile app, which is available to download here.