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LinkedIn Pulse - Exposure Opportunity or Mistake?

Job seekers should be careful when they consider publishing content on LinkedIn Pulse
Job seekers should be careful when they consider publishing content on LinkedIn Pulse
Photo by Justin Sullivan/Getty Images

Since its inception, LinkedIn has proven itself as the premier site for business professionals to connect. As a job seeker, LinkedIn has, over the years, offered many tools that allow users to better market themselves to prospective employers.

The most recent tool rolled out, LinkedIn Pulse, may be yet another platform to use to showcase skills. However, it is important to remember that the content you publish using LinkedIn pulse can carry with it as many risks as it does benefits.

Consider the frequent Pulse publisher, for example. There is likely one of your connections that have contributed numerous articles to Pulse, perhaps even on a daily basis. But have you read any of the pieces? Are they saying the exact same thing over and over again?

Beyond your connections, you will undoubtedly have come across some of the most frequently viewed articles on LinkedIn Pulse. Though there may be a number of quality pieces, there is also some of the most questionable and, in some cases, incendiary content posted, as if the author was simply looking for page views rather than actual substance.

If you are looking to create content on LinkedIn Pulse as a means to expand your profile in the job market, you will want to keep the following in mind:

  1. Are you well-versed in the subject you want to write about? If not, are you prepared to conduct some research so that the article will appeal to the audience you are targeting?
  2. What is your overall skill level in writing content? This is the most important question you need to ask, as many LinkedIn Pulse articles appear to be written at a level that is below the target audience.
  3. Is the subject matter controversial? Again, this relates to your knowledge level. If you plan on writing on a controversial topic, your article should be very well thought-out and contain details that minimize negative feedback.

Ultimately, it is up to you to decide if publishing content to LinkedIn Pulse is a good idea. Remember, though, that once you've written this piece, whether it is good or bad, you will be associated with it.