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Lincoln looks to conquer luxury SUV crossover market with its MKC

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Ford is betting big on the Lincoln MKC for 2014 by offering three rather moderately priced versions (Premier, Select and Reserve) that will draw sales away from its competitors such as the Acura RDX and Volvo XC60. All three packages come with an option for all-wheel drive.

The Premier version of the cross-over sedan/SUV (base priced at just under $34,000 including destination charges) will be available with active grille shutters, push-button start, remote start, dual-zone climate control, and heated front seats, as standard features, while Select models (carrying a sticker price of $37,225) adds an upgrade of ambient lighting, daytime running lights, 18” wheels, ambient lighting, daytime running lights, and steering wheel covered in Wollsdorf leather. Lastly, the Reserve trim package (beginning $40,930-$49,370) comes with cooled front seats, navigation, and WiFi loaded beneath a “panoramic” roof. For an added $1,140, Ford will also provide buyers of the Reserve package with the option of a 4 cylinder, 2.3-liter EcoBoost engine.

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