October is National Breast Cancer Awareness Month (NBCAM), a collaboration of national public service organizations, professional medical associations and government agencies working together to promote breast cancer awareness, share information on the disease and provide greater access to services.
In an effort to educate and empower women to take charge of their own breast health, Q-T Intimates, an innovator in the world of intimate apparel, is collaborating with the Breast Cancer Charities of America (BCCA). "Q-T Intimates is proud to partner with the BCCA and support the work they are doing to make a difference in women's lives," says Meryl Kutzin, Q-T Intimates' vice president of production and merchandising.
Helping the cause
Q-T Intimates has created a limited edition bra, the Breast Cancer Awareness Bra, that is available only through the end of October. A portion of the proceeds from the sale of each limited production bra will go to support the BCCA's iGoPink campaign, which hosts several events and fundraisers each year to help fund research on the link between breast cancer and nutrition, and educate the public and health care professionals on integrated cancer care. The campaign also supports the “Help Now Fund,” which provides food, clothing, shelter, transportation, mammograms and more to women who are uninsured or in need.
Fashionable and gives back
The fashionable t-shirt bra is made with seamless microfiber and features a low center gore, underwire support and lace trim detail. The black padded plunge bra is also adorned with pink bows and a sparkling pink breast cancer awareness ribbon charm.
Breast Cancer Awareness Bra Features:
- Limited production only - available for delivery throughout the month of October.
- $5 per bra will be donated to the iGoPink campaign
- 90% Nylon, 10% Spandex
- Hand wash in warm water and line dry. No bleach.
Doing good together
The BCCA is the leader in integrated cancer care, bringing together progressive breast cancer authorities from different health care and allied health care disciplines to spread their message to the women of America. They focus on bringing the body, mind and spirit to the prevention and treatment of breast cancer.
The intimate apparel brand will continue to celebrate National Breast Cancer Awareness Month by offering 20% off all orders over $50 throughout their online store. Use offer code AWARENESS at checkout to receive this special discount.
About Q-T Intimates
For over 68 years, Q-T Intimates has been the quiet trendsetter in the intimate apparel industry, designing beautiful, comfortable and affordable bras and panties for women of many generations. During the 1940s and 1950s the small but ambitious company was all about the basics: white bras and girdles, sometimes beige, usually cotton with a touch of polyester (if possible). Through many years of design innovation, Q-T Intimates has evolved to incorporate the latest fashion trends, eye-catching colors and beautiful fabrics - from simple and sleek, to luxurious and feminine.