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Awakening to a new dawn, an RV dealer arises

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It was a day that shook the RV industry in Texas as well as the nation. That is the day that will be remembered. In the midst of a struggling economy, 115 employees were left without jobs. The impact was felt immediately in the small Texas town that had become an RV shopping destination since 1987, as well as in Indiana where many RV manufacturers had to scramble to distribute the hundreds of units left in their massive inventory.

“It was definitely a dark day to those whose livelihoods depended on it,” said a former employee and current owner. “We had many good employees, and I knew I had to do something to help.”

“I had done business over the years, purchasing units wholesale to take back out to San Angelo to sell,” said Brown. “I was shocked when they closed, and asked if there was anything we could do to help.”

He helped get another lot started across town in Cleburne. While some RV manufacturers were gun-shy about placing another dealer in Cleburne, they were able to secure product lines from Forest River, the largest RV manufacturer in the US and a Warren Buffet owned company.

With a total staff of 13 and a much smaller inventory in place, it was officially opened. With a nod to the past, but a fresh commitment to providing a great product at a low price and offering each customer a superb buying experience, it was an instant success.

“We were just getting off the ground as winter was approaching, and that is traditionally a slow time for the RV industry as a whole,” said the General Manager. “But we never slowed down. We kept on cranking out the units all the way through until the spring. It was unbelievable. We were hiring back old employees just to keep up with the demand of how many we were selling. “

When asked if there were any lessons he had learned from it’s demise, he smiled,”Many, but I think the biggest thing is to not worry about the sales. We know you can’t please everyone, but if we can at least try, the sales will take care of themselves. And so far, that has proven to be correct.”



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