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Lighting It Up Blue for Autism in 2014

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Once again, our world will be turning blue on Wednesday, April 2nd in light of World Autism Awareness Day. Thousands of people from all walks of life will be purchasing blue light bulbs to display inside and outside their homes, offices, and even international monuments to show that they care.

Scary statistics have revealed that autism prevalence has increased 78% in just the past five years. It is continuously rising as we speak. Part of the increase has to do with the increase in awareness thanks to greater concentration on the topic.

The public has four ways in which they can get involved:

1. Light a building blue

2. Host a blue event

3. Make a donation to Autism Speaks

4. Become a corporate sponsor

The Light It Up Blue’s inaugural launch began in 2010 and is celebrated each and every April 2nd. The great thing about this campaign is that it is celebrated internationally; bringing the world together for one purpose on at least this one day a year!

The unique global initiative was derived to kick-off World Autism Awareness Day, or what is now commonly referred to as WAAD. WAAD helps to raise awareness about autism. To make a long story short, in order to exemplify their support in this very important project, many iconic landmarks, hotels, sporting venues, concert halls, museums, bridges and retail establishments get involved, too; lighting their entire buildings up the bold and brilliant blue that demonstrates this solitary cause.

WAAD was adopted by the United Nations in 2007, three years before this new visible campaign began. The original goal goes hand-in-hand with this campaign in that the founders wanted to ‘shine a bright light on autism as a growing global health crisis.’ It is a proven fact that people will remember that which they pay attention to (the bright blue lights), as well as materials that cause them to think or reflect (articles, brochures and other literature devices). The information imparted helps acknowledge the autism crisis and displays how important early diagnosis and intervention truly are.

Did you realize that autism is one of only three major health issues that is recognized by the United Nations with its very own celebratory day? That is why it is so important to for you, too, to Light It Up Blue! Every light helps – even one single bulb on a street draws the question as to why you have a blue bulb out? When the question is asked, it opens the door to the knowledge others need to know about autism.

Please consider joining in the effort to support Autism Speaks Light It Up Blue. For more information, visit www.AutismSpeaks.org/LIUB.

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