The Life is good Festival is about celebrating and promoting optimism, and the Festival, held on Sept. 21 and 22 did more than that. The weekend event raised over $1 million, and the funds will go toward helping kids in need via The Life is good Kids Foundation. “Every year, the Life is good Festival brings optimists of all walks of life together to make a difference in the lives of kids who really need it. The event proves that optimism is not just fun, it’s powerful!” said Bert Jacobs, chief executive optimist for Life is good.
The 2013 Life is good Festival attracted about 30,000 attendees, all of whom played a role as fundraisers by creating personal fundraising pages to collect donations toward the cause. Attendees enjoyed performances by nationally- known artists, including Jack Johnson, YO GABBA GABBA! and Daryl Hall & John Oates. Besides the entertainment, guests attended the BMX bike show and relaxed in the Life is good Coffee House. Little ones could also stay engaged during the Festival with games and activities.
Boston-based Life is good produced the Festival by partnering with Superfly Presents, which has produced the Bonnaroo and Outside Lands festivals. So far, Life is good has raised $11 million for its Kids Foundation. The company also donates 10 percent of its net profits to the cause.