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Life Coach Spotlight: Dr. Amy Johnson

Dr. Amy Johnson is a social psychologist, international life coach, author, and media personality who brings her clients back to their natural human nature. Dr. Johnson believes that our default state is one of peace and clarity. From this foundation she has designed a life coaching methodology and coach training program aimed at restoring all her clients and students to default setting. Now that Dr. Johnson is offering coach training, she looks forward to having more people experience a return to their natural default setting. In the following Q&A, Dr. Johnson explains in details how her method works.

Dr. Amy Johnson is an international social psychologist, master certified coach, author and public speaker.
Dr. Amy Johnson

What is distinctive about the methodology of your home study course? Do you certify those who complete it? How interactive is the program?

The Life Coach Training Home Study Course is based on the philosophy that the default nature of all human beings is wellness, peace of mind, and clarity. That’s what we are—it’s what we’re born with and it never leaves us—it only gets sometimes covered up with our own personal thought.

As anyone knows well, we easily get caught up in our heads all the time. We have thought about what is right, wrong, good, bad, etc., and we tend to take that thinking as truth and base our decisions on it. Actually, all of our personal thinking is extremely subjective, biased, and temporary. Thought is not truth just because it passes through our minds, and thought is always moving and changing.

The more we see about the nature of our own thinking and the fact that we’re connected to a source of wellbeing, peace, and clarity from birth to death, the more freedom people feel. The subjective limits start to melt away and we actually feel the connection with our true nature.

So that philosophy is what makes it distinctive. We take the position that people don’t need “help” and they certainly don’t need to be “fixed” in any way. They have everything they need within them, they only need to see through the clutter that appears to hold them apart from it.

I do certify participants who complete the program. I share with them a very nice badge that deems them a certified coach that they can use as they wish.

The program does have an option for making it more interactive…you can purchase the 10 hours of audio, outlines, and background resources themselves ($179), or you can purchase them plus a one-hour phone call with me where we discuss the material and I’m available to coach you through any aspects you’d like ($247). Most people have purchased the second option. I love having the opportunity to talk with them afterward!

Is the course designed to have people trained to become a professional coach themselves?

It is, and many people use it as an introductory course toward becoming a professional life coach. If you’re using it that way, I do consider it an introductory course only. While you could certainly start coaching right away if you wanted to, I always advocate lifelong training. The Home Study Course is an excellent foundation; then, hopefully, people will continue to learn in a variety of ways as they set up their coaching practice.

Will you be offering more advanced coaching courses in addition to this one?

I think I will for sure, but I don’t have any specific plans for those yet. Stay tuned though! I’d bet that within 6-9 months there is a “part 2” in the works.

With so many coach training programs out in the market, how did you develop one that is so cost effective?

I taught this content to one student over a 10 week period and simply recorded our calls. So she was learning “live”, and I was recording each call as we went along. The Home Study Course is the collection of those 10 recordings, plus all of the other information she received. The only difference between taking this course at home and her taking it live was the ability for her to ask questions on the spot. She paid much more than $179 though, so that’s the trade-off there. Because these are recordings of a live course, I can offer it at a significant discount.

How long will your training course be offered? Or is it an ongoing product offering from your practice?

It is an ongoing product. It should be around for a while!

Who is the ideal candidate for your home study course? Is there an ongoing evaluation throughout the course of study with yourself and other participants?

The ideal candidate is someone who is already somewhat familiar with the self-help/coaching field (not a complete newcomer), and/or people who are already in similar fields who are looking for a new perspective or a shift in a different direction. A lot of the people who have taken the program have been professionals in human resources, the healing arts, or therapists/coaches who are looking to freshen up their practice and add a new dimension to it.

Tell me more about the one hour private coaching option that is available for course participants?

We schedule the one hour phone/Skype call for a time when participants have completed the 10 hours of audio. That way they've taken in the full program and then they get to spend an hour clarifying anything they want. Sometimes they come with a list of specific questions, sometimes they want more global advice about being a life coach, and sometimes they even want to experience coaching personally. We can use that hour however the participant wants.

The first two sections of the coach training focuses on grounding. Why is staying grounded so difficult yet so important for those who want to launch a coaching practice?

In the Life Coach Training Home Study Course, our grounding refers to our own insightful understanding of the principles we share with our clients. When we’re grounded in these ideas (the ones I discussed above; namely, that we are fundamentally well but for our personal thinking), that means we implicitly and deeply “get” them—they naturally guide the way we interact with and guide clients.

To use an example, imagine you were trying to teach a second language to someone. If the language you’re trying to teach is also your second language, the task isn't going to be as easy or natural as if it were your first language. When English is your first language and you’re teaching English, you don’t have to “show up” a certain way. You show up as you are, fully equipped with the deep, innate knowledge you need. You might still think about how to best present that knowledge, but the knowing of English is so much a part of who you are that the job is relatively simple in that regard.
The same is true here. When we show up knowing without a doubt that our clients have the answers within them, we easily and naturally guide them toward those answers. When our own understanding of that is a bit shaky, it’s a tougher, less natural job.

Life coaching has become popular in the last few years. Do you think this is part of a trend away from traditional therapy? Or is coaching providing something that can be beneficial in a way that personal therapy cannot be?

I think it’s both. Therapy seems to be not quite cutting it for more and more people. Although therapy is still beneficial for many people, I hear from people every day who aren’t seeing the value in revisiting the past, and people who tell me they feel worse after their therapy session than they did before. Current therapy does seem to be falling short in many ways.

I think our thinking has just evolved and grown in a way that coaching is a little more on top of than traditional therapy is. Psychology is an old, academic field. Change is slow. Coaching is cutting edge, newer, and generally open to bringing in knowledge from a lot of areas (spirituality, neuroscience, energy work, etc.). Coaching looks forward and within, rather than backward and outside, which is very appealing to a lot of people.

Could you share the kind of criteria you have used to choose the kind of life coach professional training programs which you have personally partaken in?

Great question. Above all else, I want it to feel like a good fit. That’s actually the only thing I care about. The formal qualifications of the teacher don’t impact my decision, nor does the “proven effectiveness” so much. I just want it to resonate with me and how I feel. If it feels like a fit on that deeper level and I try it out with clients and they feel the benefit, that’s enough for me! The name of the game is helping people, so I’ll take whatever helps and pass it on.

For more about Dr. Amy Johnson please visit her website at:

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