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LG unveils new ad for SoundPlate audio system

LG recently introduced a new ad campaign for the SoundPlate (LAP340) audio system. In developing the YouTube video, the producers wanted to showcase SoundPlate’s slim design as well as resonant and powerful sound effects.

Flat Speakers

The commercial captures the speakers' powerful surround sound created by its built-in dual subwoofers located underneath the flat. SoundPlate is a 4.1 multi-channel surround system that seduces anyone within its reach.

Director Dongwook Han was at the helm of this creative production by LG. When asked about his latest work, Han commented: "I wanted to portray to the audience how immersive and captivating the sound is. So much so that you can’t help but move to the music and be drawn towards it."

The audio system can be placed under your flat screen TV and sells for about $580. It's designed to blend seamlessly into a simplistic home entertainment system, and not get in anyone's way.

Built-in Subwoofers

"LG SoundPlate is a slim plate under any brand TV that boasts a robust 4.1 channel, complete with dual built-in subwoofers to achieve a full-bodied sound system," according to a company spokesperson.

At 35mm tall, LG's SoundPlate is one of the slimmest base-type speakers on the market, though you can find similar flat sound bars from Bose, Vizio, and Samsung -- as showcased at CES 2014 in Las Vegas.

LG SoundPlate

Here are some features of LG's new product:

  • 35mm ultra slim design to match up to a 55" television
  • 120 watts 4.1 channel
  • Integrated dual subwoofer
  • Sound Sync
  • Bluetooth

The SoundPlate fits most TV sizes from 32" to 55" and is meant to be an audio solution for either your primary or secondary television. The bass sound is produced by ultra slim built-in dual subwoofers, which you can find at the bottom of the platform.

The single slim plate eliminates the need for bulky subwoofers to achieve a full sound system.

Are sleek, smart stereos here to stay? Consumers are demanding non-intrusive and visually appealing designs when it comes to their home entertainment system. Expect these devices to be progressively smarter (think apps and WiFi) with each newer version.