Last month, a Samsung executive said that the company would be introducing the first smartphone to sport a curved display in October. Not to be outdone, its Korean rival, LG Electronics, which also "dabbles" in displays, much as Samsung does, announced on Monday that it has started production of its own curved display, destined for a smartphone in November, Reuters reported.
LG's display, the company said, is six-inches, curved top to bottom. While the company didn't allude to the smartphone launch, a source familiar with the matter said the company would launch a smartphone with the display in November.
In contrast, a source with direct knowledge of Samsung's phone, but not a company spokesperson, said that its display will curve side to side.
The comment regarding Samsung's display makes sense, as in January the company, which since then has taken over as the global smartphone (and cell phone oversll) leader, displayed prototypes with flexible screens and a display that extended from the side of a device.
Sang Deog Yeo, Executive Vice President and Chief Technology Officer of LG Display said:
LG Display is launching a new era of flexible displays for smartphones with its industry-leading technology. The flexible display market is expected to grow quickly as this technology is expected to expand further into diverse applications including automotive displays, tablets and wearable devices.
Our goal is to take an early lead in the flexible display market by introducing new products with enhanced performance and differentiated designs next year.
Display the "next year" phrase in the press release, the company could still launch the device in November, as typically -- aside, of course, for Apple -- smartphones may launch a month or even months in advance of their actual retail appearance.
Curved displays are still in the early stages of development. Flexible, bendable designs could revolutionize the high-end smartphone market.
Both Samsung and LG Electronics have already introduced curved display large-screen televisions. Curved OLED TV sets unveiled this year are priced at $9,000 - $10,000.