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Lexington area: New Moon anticipation Facebook experiment

New Moon, the movie based on the second book of Stephenie Meyer’s Twilight series, opens on November 20th and it’s causing kids and adults alike to go mad. One theater in Southern New Hampshire opened its doors to fans Wednesday afternoon in anticipation of the film. The “New Moon Premiere Celebration” included “trivia and costume contests, raffle giveaways, a souvenir shop and visits from ‘Twilight’ ‘dress-a-likes.’” Fans also had the opportunity to take a look at some of the same model cars that were used in the movie. This is only one example of events that New Moon has birthed. New Moon has young girls squealing across the country.

Edward and Bella
(AP Photo/Summit Entertainment, Kimberley French)

Ben Fritz, blogger for the Los Angeles Times, reported in his article “Movie projector: 'New Moon' headed for $90-million-plus launch” that the movie biz is bracing for what may be the second largest opening of the year at an estimated $90-100 million. (The new Transformers movie is the largest). Twilight, the first movie, opened last year at $69.6 million. We hear all this hype going on everywhere else, so what’s New Moon stirring up in Lexington?

And what a better way (a fun way) of finding out than to run a Facebook* experiment! My Facebook profile has been lit up with my friends’ excitement about opening night while some of my other friends aren’t falling for the craze. Out of curiosity, I posted a question via status update: “…how many of you are seeing New Moon tonight? To what length would you go to see it?” One of my friends, Nicki Everman wrote “I bought my tickets 6 weeks ago, but I don't know that I would necessarily go through great lengths to go. I am way excited though!”

The majority answered they would wait until the mania dies down enough to see the movie in order to fully enjoy it. Jeri Conatser said that although she thinks “the movies are good,” the movie will remain the same whether she sees it now or next week. Another friend, Jamie Mullins-Watkins wrote, “I am waiting. No way am I getting out and fighting a crowd just to see a movie that I can see in a couple of weeks.” Whether New Moon produces massive crowds in Lexington theaters this year or not, (although I do wish to see the movie), I think I’ll join the majority on this one and wait. I’ve read the book and we all know the book is always better anyway.

*I’d like to say thank you to those who participated in the Facebook experiment.


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