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Levi Strauss & Co. & Fashion Law Institute bring fashion law education to Cali

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Levi's and the Fashion Law Institute are joining forces to bring Fashion Law Bootcamp to the West Coast this summer. And as an added bonus,the Indiegogo campaign has been successful, raising enough money to send a designer to Fashion Law Bootcamp!

Levi Strauss & Co. and the Fashion Law Institute have partnered to offer a West Coast edition of the original Fashion Law Bootcamp, a unique annual summer intensive program that brings together fashion professionals, attorneys, and law and design students to experience the newly defined field of fashion law outside of the regular university curriculum. The program, offered for the first time outside of New York and the Institute's home at Fordham Law School, will take place from August 4-9, 2014.

"Levi Strauss & Co. is a global leader in many areas of the Fashion Law Bootcamp curriculum, from innovation and brand protection to social and environmental sustainability," notes Professor Susan Scafidi, who founded the Fashion Law Institute and will conduct the program. "We are thrilled and honored that such a creative and community-oriented company, with a pioneering spirit akin to our own, has offered to host us."

As a major fashion center, California is the natural choice for a new edition of Fashion Law Bootcamp. "Since its launch in 2010, we have been looking forward to helping the Fashion Law Institute in its efforts to share knowledge and information," says Thomas Onda, Chief Intellectual Property Counsel, Levi Strauss & Co., who spearheaded the collaboration. "As a leader in the apparel industry, it is an honor and a privilege for Levi Strauss & Co. to host this program and bring it to the West Coast." Levi's Plaza in downtown San Francisco, where Fashion Law Bootcamp - West Coast Edition will take place, is a living textbook in its own right, with an on-site archive and landscaping allusion to the streams where miners panned for gold wearing Levi's® original blue jeans.

Together with guest lecturers from throughout the fashion industry, participants attending Fashion Law Bootcamp will explore diverse areas of the law and business of fashion, including intellectual property, business and finance, international trade and government regulation, and consumer culture and civil rights.

Past Fashion Law Bootcampers have come from companies ranging from Marc Jacobs to Forever 21 and from across the country and around the world. They have gone on to grow their own fashion lines, work at fashion houses or with clients in the industry, and even found law firms.


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