Lately it seems like every marketer on the Web has been talking about Google and Social media. Recent updates from Google have been implemented because they wanted to see more social networking. There are many reasons for this but; the number 1 reason that Google has placed such an emphasis on social media is because it promotes transparency.
Why does Google want us to be transparent?
For so long now scam artists, involved in shady business opportunities have had the ability to hide their true identity. These people are often referred to as”Gurus” and for the sake of this article we will continue to use the term to identify undesirable marketers.
These gurus have often hidden behind fake names or pen names to avoid being found when the people they took advantage of, look for them. They have used catchy domain names and vanity URL’s for their fan pages to avoid having to use their real name. Tactics like these and countless others are the reason for search engines like Google to warrant updates that place strong importance on the use of social media and branding.
By placing importance on the use of social media, search engines have managed to give searchers an environment with far less risk involved when making purchases or just searching for information. It is now more likely that a person creating content in order to market a product or service will be held accountable for that content. Gurus can no longer write a few simple blog posts, slap up a video and reach the first page of the serps. (Search Engine Results Page)
How do I become transparent in the eyes of Google?
If you are a marketer, local small business owner, blogger or all of the above then you must maintain a certain level of transparency, if you want to reach the people that are searching for your products or services. The use of social media is the best way to accomplish this. Brand yourself instead of your company or website name. People in 2013 are much smarter than they were in previous years and they want to do business with you, not some faceless corporation. Engage with you Face book friends, don’t just post links to your site. Engaging your Twitter followers, means actually listen to them and talking with them. The rules here are simple and should be used on every social network.
This may seem to be time consuming and you might think you don’t have time for it. But if you have not yet reached the first page of Google this is likely to be your problem. If you have not yet built that following of loyal buyers this is most definitely the issue you need to fix. If it’s so time consuming then ask yourself how time will it take you to close your doors and find a new career path.