Dave Cook, Account Manager Supplier to General Motors and Daimler Chrysler with past experience of managing the Design Engineering Department along with Certified Public Accountant (CPA) wife, Dawn, moved to Florida with their two daughters, Kerstin and Nikky, in 2004. Before leaving their secure career jobs of over 15 years, they had purchased a bicycle rental franchise. They believed that owning their own business would give them total control of their time, abundant money and the ability to live the life of their dreams. What they didn’t realize was that this business would require working harder and longer hours than they had before and that sales were not guaranteed but would usually plummet during the off season and fluctuate at other times.
“Doing it all again,” says Dave, “I wish we would have known about books written by Robert Kiyosaki such as Rich Dad Poor Dad & Cashflow Quadrants….We knew we had to do something different to regain our previous economic lifestyle and to even have a comfortable retirement.” That’s when Dave and Dawn got taken in by the hype of a network marketing company in which they lost about $6,000 and couldn’t find anyone in their down line to help them create the promised financial freedom. Although this first endeavor in Network Marketing didn’t seem to work for them as expected, they learned from those past experiences and became much more knowledgeable about the industry. Dave states: “Not getting caught up in the hype and truly evaluating these businesses up front from a business point of view has led us to what we market today....The key to evaluating any of these businesses is making sure that the products or services will be around for many years to come and that they are not overpriced or the business won’t work for the long run!”
These and other business experiences led Dave to find a new passion. While training in social media, he learned about the potential of creating a tribe of five people to work together and syndicate their content to each other’s friends and other online connections. Dave’s wheels began to spin. “Why have a tribe of only five who don’t have an organized way of syndicating your content?” He knew it would be so much more powerful to have a syndication system involving an unlimited number of people around the world. That was the birth of TSA, The Tribe Syndication Association.
As a technical person, Dave created the TSA spreadsheet, but he also enlisted the assistance of a few successful internet marketers and geeks. Since the beginning in 2009, TSA has developed, evolved and expanded so that it now has a membership site with almost 500 members, with membership increasing daily. Dave’s main purpose for TSA is to help others first, using his favorite quote by motivation expert Zig Ziglar: “If you help enough other people get what they want, you can have everything you want!”
In Dave’s words,“Leverage, Leverage, Leverage!!! Do you truly understand how powerful it is to have leverage? There are many types of leverage, but if you don’t have it and understand its power, whatever you decide to accomplish in your life will become much harder to achieve. Anytime I do something, think of an idea, or even when I created TSA, leverage is on my mind first and foremost! Like I mentioned, there are many types of leverage [manual, money, education, network, time] and you need to learn how to use it to your advantage in any situation.” In building and growing TSA Dave Cook continually asks “How can we use these forms of leverage to benefit us all?”
Here’s What TSA Members Say about Dave and the tribe he has created.
“Building Relationships is the name of the game and I support whatever method TSA develops to contribute to that task. TSA is a great syndication organization….I trust the process and I know there have been quite a few changes in TSA…however all have been for the benefit to its members. Raena Lynn http://raenalynn.com/
“Dave, Leverage is key to success. We have so much strength/talent within TSA that our abilities are endless. Together we can become the force to reckon with!” Darryl Burgess http://hbventure.ws/
“Leverage is a concept that must be understood and applied in order to succeed in business. Archimedes said “Give me a lever long enough and a place to stand, and I can move the world.” TSA is a great lever. What you are suggesting sounds like it would be helpful in making the lever longer.” Perry A. Davis http://perrydavis.info/blog/
“Think about it. From day one we are taught that in order for me to succeed, I need to be GREAT. I get an A, I’m better than everyone else and I feel good. I’m GREAT! Implying you are not….Now you are asking us to move to a We are GREAT mind set! (as discussed in Tribal Leadership Level 4). This way of collaborating and participating in the rewards together is asking us to grow beyond where we were raised. It is almost like we need to unlearn all we were trained in through our education system experience and societal norms.” Jim Harris http://www.teachjim.com/
“It is encouraging to know that you are concerned enough to the success of the group that you elicit the opinion of the members and continuously work to implement changes that benefit us all.” Rachel Lavern http://fearfully-n-wonderfullymade.com/
“You know Dave, you remind me of that saying: “A rolling stone gathers no moss” and one of the things that most inspires me about you is that you are an ‘ideas’ guy. You never sit still, you are always waiting for the next idea, and you are not afraid to try it out – whether it works or not – you are never afraid of testing new ground.” Mandy Swift http://fitnessmarketingsos.com/
“Hi Dave, Thanks for listening to the community and being willing to make changes as they are asked for. Your hard work is greatly appreciated!” Kevin Martineau http://kevinmartineau.ca/
“TSA has helped me in so many ways to create my blog. I have learned so much from other members that I can’t even begin to tell them how grateful I am for their support.” Joyce Edwards http://joyceedwardsblog.com/blog/
“I have appreciated the spirit of TSA — not only the actual commenting of blogs, but the attitude of helping each other to be better known.” Pastor Sherry http://www.reachforthesummit.org
“Obviously the TSA has helped with my Alexa rankings and social proof…but it also pushes me to be the best I can be! I learn a lot from the other members and feel like I am part of a team, I know, if I need something, my TSA family will be there for me.” Emma Thomas http://emmathomas.ws/
Having been a member of this Tribe Syndication Association since shortly after its inception, I can attest to the incredible value that Dave has brought into all of our lives. He consistently works to keep the 3 Step Syndication System spreadsheet up to date, to check on and discover aspects that require adjustment, and he manages to always be available to offer assistance when needed. Dave Cook has been a powerful role model and leader exemplifying the best in building online relationships and in creating a community of caring, supportive professionals from a wide variety of backgrounds and training working together for the benefit of all.
Find out more about The Tribe Syndication Association
For more information DaveAndDawnCook.com