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Let's Take Social Media Marketing One Step Further

It’s no secret that while on maternity leave last summer I became a Twitter junkie. In fact, I wrote a blog about it (and who hasn’t?). Turns out the eight to 12 times a day my newborn and I spent in my rocking chair were also perfect opportunities for me to discover what social networking was all about. Upon my return to work, I decided that with my newfound appreciation for social media, it was time to take the company’s properties into the SM age.

Luckily, my boss was keen to let me have a go at it. What started out as an experiment with Twitter, Facebook and LinkedIn has turned into a continuous learning experience, a full-time project, and a change in my job title to E-Media Marketing Specialist. I think it has a nice ring to it, no?

My enthusiasm for this semi-new field of marketing was validated recently when my boss handed me Forrester’s US Interactive Marketing Report 2009-2014 and said “This is why you’re doing what you’re doing.”

The report states that:
“We expect search marketing, online display advertising, email marketing, social media, and mobile marketing collectively to grow to nearly $55 billion by 2014.”

and

“Social media will see the steepest growth of any channel in our 2009 forecast: a 34% CAGR over the next five years as marketers invest to keep up with consumers’ increasingly social use of the Web.”

$55 billion seems like a big number, but I’m not going to let dollar values blind me to the fact that it’s what I do with social media marketing and all that it has to offer that will ultimately have the biggest impact on my company, our products and our customers.

Has anyone else been in this position – crafting a social media marketing strategy from the ground up? How did it go? What did you change? What worked and what didn’t? Leave a comment below and maybe, just maybe, I can take this social media marketing thing just one step further.

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