This isn't the first mobile dating app to come along - there is a lot of opportunity for new players in a fast-growing market. A recent study claims that 1 in 5 Americans check their phone every ten minutes, so why not use it for checking out potential dates?
The folks over at Let's Date determined that the whole dating experience would be better if there was a simple way to connect people using only their phones (and their Facebook accounts). Founded by Sean Suhl, who previously founded the alternative online community Suicide Girls, Let's Date learns your tastes as you use it, and is able to show you better and better matches each time.
"Sitting down at a computer to look for love, the way you'd search for a car on eBay, isn't natural and certainly isn't enjoyable," said Suhl. "With Let's Date, I wanted to create a community of daters that could have a beautiful, simple mobile only experience, not just default to proximity, but to find the best possible matches for our daters and present them in an innovative way on their mobile device."
Here's how it works:
Users log in to Facebook to verify their identity (they must have at least 50 friends and their Facebook account must be at least a year old). Once they're logged in, they answer a few questions and the app populates a "dating card" through their interests. Then they can scroll through potential date's cards and select "Let's Date" or "No Thanks."
Here's the cool part: if you choose "no thanks," you are prompted to tell the app what you don't like, so going forward it knows your likes and dislikes. If you decide "Let's Date," then the app uses Yelp to suggest a place to meet based on your shared interests.
Let's Date was released previously in select cities including New York and L.A. and already has thousands of users. An interesting side note about L.A. daters that Suhl shared with me - they are twice as likely to flake as opposed to other cities. When I asked him what he made of that, Suhl responded, "I have no idea why L.A. daters flake more often in other cities. Could it be our traffic? How far flung we are from one another? Just general LA beautiful people flakiness?"
It's still worth a try, even with a few flakes. Let's Date can be downloaded for free, but currently only for iPhone users.