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What lessons can we learn from Google about how to use social media?
1. Google changes their logo from time to time. In fact, they changed it today. What is the date today? Well, September 5th its nothing special today but they still changed their logo. Google often changes their logo for holidays but today is not a holiday. So why did they change their logo today? Now there are probably several reasons but as far as we are concerned the lesson here for us is that we need to make changes in our social media from time to time. Sticking to the same old image or routine is boring, make some notable changes from time to time and then see what happens.
2. Google innovates. They are also changing. They are always growing and looking for new ways to do things better. What can you do better with your social media marketing?
3. Google seeks to improve upon already existing tools and ways of doing marketing. What can you do to take your already successful social media marketing strategies and improve them to make them work even better for you?
4. Google educates. They educate their users. They educate their advertisers and they educate the general public. How can you use social media to educate your audience as well as those who are not yet your audience?
5. Google is always making money. Are you making money with your social media marketing? If not, what can you do to monetize your social media efforts?
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