It’s rare that a television network devotes a whole day of programming and promotion to a single cause.
Sure, there are things like ‘Green Week’ initiatives and such, but truthfully. that’s an easy one. Everyone wants to feel like they’re helping take care of the environment. And, there are telethons to raise money for various charities and the like, but what about a day devoted to a subject matter that makes most people uncomfortable? Something people don’t want to believe really happens, nor do they really want to discuss.
The sad fact is that sexual assault and domestic violence do happen and they happen on a daily basis.
The statistics are staggering, including the fact that 1 in 2 women and 1 in 5 men have experienced some form of sexual victimization in their lives.
On Sunday, April 27th USA Network will air the “Law & Order: SVU NO MORE Excuses Marathon” which will feature 16 hours of special chosen episodes of the crime drama (full listing of episodes below). Also airing throughout the event will be Call to Action Public Service Announcements starring television and film personalities including, Shohreh Aghdashloo, Maria Bello, Andre Braugher, Marcia Gay Harden, Chris Meloni, Debra Messing, and Blair Underwood.
Members of the current ‘SVU’ cast, Mariska Hargitay, Danny Pino, Kelli Giddish and Ice T, will host the marathon with special messages interspersed throughout the event.
NO MORE is a public awareness movement focused on sexual assault prevention. Supported by over 20 organizations working to address these issues, the goal of the campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention.
“Much like the pink ribbon for breast cancer and the red ribbon for HIV/AIDS, the NO MORE symbol was introduced in 2013 as a way to raise awareness about these issues and move them higher up on the public agenda,“ explains Morgan Soloski, Marketing & Communications Manager for the Joyful Heart Foundation, one of the many championing organizations behind the NO MORE movement.
Hargitay, the founder of the Joyful Heart Foundation, said in a statement about the event, “I am grateful to USA for their courage, vision and generosity in joining us to say NO MORE to domestic violence and sexual assault. Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors – both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence.”
The presentation of this event on the USA Network, which often features ‘SVU’ marathons, seems like a natural fit as the network is not only the #1 basic cable network, reaching over 102 million households in the United States, but the net also has a compatible ongoing campaign entitled ‘Characters Unite’ that features positive messages for viewers dedicated to supporting activities that combat prejudice and intolerance while promoting understanding and acceptance.
Toby Graff, USA’s Senior Vice President of Public Affairs has this to say about the event, “USA is committed to using our powerful programming as well as the reach of our multiple platforms to address the vast problems of domestic violence and sexual assault that impact tens of millions of people, but for too long have been shrouded in secrecy and shame. Through our and the NO MORE coalition’s social media channels we have the opportunity to spark much-needed conversation about these issues, offer help to those who need it and encourage more people to become part of the solution.”
All of the entities involved are hoping that viewers won’t just simply watch the marathon but will take action as well by wearing the NO MORE Symbol, using social media to spread information about the campaign, and contributing monetarily or by donating time to a non-profit organization in their community that’s working to end sexual assault and domestic violence.
To view the on-air promo for the marathon, get more information about the NO MORE campaign, The Joyful Heart Foundation and other partnering organizations, please visit this site.
During each episode of the marathon, viewers will be encouraged to seek out additional information and resources online, including national help hotlines to speak with trained counselors and advocates. Throughout the day, all of the sponsoring organizations will use social media platforms to encourage conversation and inspire action.
Please join the NO MORE conversation by using the hashtag #sayNOMORE
The “Law & Order: SVU NO MORE Excuses Marathon” will air on Sunday, April 27th beginning at 10am ET.
Scheduled episodes include installments from the 1st though the 14th seasons. Here is the list with descriptions:
10:00AM A SINGLE LIFE – The detectives must uncover whether a young woman’s fall from a high rise was a suicide or a crime and what exactly lead to the deadly action. .
11:00AM ASUNDER – The truth behind the alleged rape of a woman by her police officer husband comes to light when a history of domestic abuse is uncovered.
12:00PM CONSENT – A college girl is raped during a frat party, but can’t remember anything that happened.
1:00PM SILENCE – It’s discovered that a young man responsible for a crime, had been receiving payoffs from the church to cover up his sexual abuse by a priest.
2:00 PM BROTHERHOOD – The murder at a fraternity of a pledge during a suspected hazing incident is meet with a code of silence.
3:00 PM PTSD – The murder of a marine, along with the removal of her baby from her womb, puts the unit at odds with the Navy JAG Corps..
4:00 PM BURNED – The detectives disagree about how to handle a possible rape victim embattled in a bitter divorce.
5:00 PM CRUSH – A teenage girl who sent text messages containing nude pictures of herself is found beaten.
6:00PM BEHAVE – The squad find their hands tied when a victim of multiple rapes refuses a rape kit because of her fear of the assailant.
7:00 PM PERSONAL FOULS – A basketball coach is accused of sexually abusing his young players.
8:00PM CRIMINAL HATRED – The SVU detectives go undercover to arrest a man who targets and brutally attacks other men.
9:00PM TROPHY – While investigating a serial rapist an interview with a victim’s daughter leads Benson (Hargitay) to believe that she may be looking for her own biological father.
10:00PM PERSONA – The detective’s work to expose the truth surrounding a false rape report exposes a deeper secret, causing the presiding judge to take a personal interest in the case.
11:00PM LESSON'S LEARNED – An investigation into reports of sexual abuse at a prestigious private school leads to a retired teacher helping reveal a massive cover-up
12:00AM GIRL DISHONORED – The alleged rape of a sorority pledge on a college campus unearths a widespread university culture of school administrators and students looking the other way instead of protecting their own.
1:00AM LEGITIMATE RAPE – A popular female sports reporter accuses a cameraman of stalking and rape, learning that she’s pregnant as result of the rape.