When it comes to attracting new business, just like in real estate, the Lehigh Valley was best known for location, location, location. The central selling point for the region: located within a truck ride to over 60 million people.
This is the main reason why the Valley has become a growing hub for warehousing and manufacturing. Now another selling point that is gaining traction in the area; workforce development-talent, training and preparation.
Being in commuting distance to the large,well-educated cities of New York and Philadelphia gives the Lehigh Valley a talent pool to draw from. Also both cities and New Jersey have a bounty of colleges with recent graduates looking for opportunities.
Partnerships with educational centers like Lehigh Career & Technical Institute, Northampton and Lehigh Carbon Community Colleges, means that many companies can provide post high school specialized training in the field or specific skill set that they desire.
Associations with entities such as Lehigh University and Muhlenberg College, as well as idea incubators like the Ben Franklin Technology Partners gives companies a center for research and development, which helps in preparing the workforce for the future..
In total, the Lehigh Valley welcomes being know as a place where you develop your workforce for the future.