LEGO has done it again to capture the world’s attention. We recently talked about their incredible public relation efforts, and now they have released a new ad that is taking us out-of-this-world. The new ad is celebrating NASA’s Curiosity Rover that is exploring Mars. It is giving viewers a creative twist on what Mars would look like with a little LEGO touch.
The advertising agency, Grey, Paris, France, helped execute this placement. The ad is primarily on LEGO’s Facebook page. Posted in February, it has received over 17,000 likes and 2,000 shares. The photo has generated numerous comments that includes positive feedback and catch phrases.
Jared Lutsky wrote,
“one small step for lego one giant step for legokind.”
LEGO is not the only company celebrating NASA’s Curiosity Rover. Foursquare dedicated a page and created a badge in honor of the Mars exploration. We also saw Oreo use their Twitter account to show their support for the NASA’s Curiosity Rover. They tweeted an image of a red Oreo with track marks.
Check out the LEGO ad. Tell us what you think in the comment section below.