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Lego brings DC Comics Super Heroes to its Duplo play line

Lego’s venerable Duplo play theme, which is geared toward preschoolers, is giving toddlers aged 2-5 their own taste of DC Comics Super Heroes in new age-appropriate Superman and Batman Lego product.

Lego DC Comics Super Heroes at Toy Fair
Jim Bessman

Superman, Batman, Joker and Catwoman Lego figures were on display at last month’s Toy Fair. They’re employed in Superman Rescue and The Joker Challenge playsets, and the especially imaginative Batcave Adventure set featuring a Batcave slide and a Batmobile that fires projectiles.

The Duplo figures are larger, and there’s greater emphasis on larger bricks and bright colors to engage youngest Lego consumers in the toys’ construction play-ability.

Of course, the new Duplo sets beg the question of how youngsters barely old enough to manipulate a remote will be excited about DC Comics Super Heroes. It was pointed out at Toy Fair that, obviously, such kids have older siblings who influence their developing entertainment and recreational tastes.

Besides introducing the DC Comics line to Duplo, Lego expanded it in its Juniors category for the 4-7 demographic, showing new Spider-Man, Spider-Car Pursuit and Batman: Defend the Batcave sets.

Also among the 246 new Lego products exhibited at Toy Fair were the forthcoming fruits of a partnership with Twentieth Century Fox Consumer Products in celebration of The Simpsons 25th anniversary. These include minifigures to coincide with a special Lego Simpsons episode airing in May showing both the show’s characters and Springfield setting in Lego form.

More striking, though, is Lego’s The Simpsons House recreation of the Simpsons’ two-story family house, featuring all the rooms and furnishings, plus the garage.

And besides all the Simpsons’ family figures, there’s also a Ned Flanders Lego.

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