NEW MUSIC: Mind Over Music Group has just debuted a new cinematic experience music video of the song, ‘Live Forever’ by Rooky featuring DMC. Rooky is an emerging pop artist from New York City and recently gained the opportunity to collaborate with the living music legend, DMC of "Run-DMC." They worked to create a song that is the first and only dance-pop track that DMC has ever done in his career. Prior to working with Mind Over Music Group, Rooky was heavily influenced by the work of Prince, and got his start as a front man and guitarist in local rock bands before jumping into emceeing private parties at larger than life venues like Yankee Stadium and the Park Avenue Armory. In just a short amount of time, Rooky has also worked with award winning artists such as Justin Timberlake, Macklemore, Flo Rida, and Mac Miller.
Darryl McDaniels, known in the music industry as "DMC," was one of the two original members in the legendary hip-hop group Run-DMC. Having achieved worldwide success during the 80's into the 90's, DMC has released six albums with Run-DMC, as well as two solo albums on his own. After hearing about ‘Live Forever,’ DMC immediately decided to get in to the studio with Rooky to see that the project would be completed.
"The crazy thing is that the video is a major compliment to the song and that's a hard thing to accomplish nowadays. I should have known what I was in for when I asked Rooky who his favorite artist was...and he said Prince!" said DMC.
The record ‘Live Forever’ is on the very opposite end of the spectrum for DMC, which may have been a choice after his comments in an interview with METRO when the rapper blasted Jay-Z and the hip-hop culture for being ‘disrespectful and immature.’ It will be very interesting to see if he can bring Rooky in to the same success as he did years ago with songs like ‘It’s Tricky’ and ‘Walk This Way.’
Rooky is a true breakout artist as he barely shows up in Google results, but we have high hopes for the musician who works extremely hard to build and accomplish their dreams. He demonstrates this by saying, "I am extremely excited to show the world what we've created here, and I couldn't be more thankful for how everything came out," said Rooky. "The song, the music video; everything was a labor of love in the fullest sense of the phrase. It was a blast to work with such extraordinarily talented people, especially a living legend like DMC."
Do you think this was a risky move for the co-founder of Run-DMC, or is this song the next global hit?