LeBron James and Arnold Schwarzenegger launch Hoop Heroes program at Katsuya

NBA superstar Le Bron James and actor/politician/activist Arnold Schwarzenegger officially launched the After-School All-Stars’ (ASAS) Hoop Heroes Program last night at the Katsuya LA LIVE. The event began at 8pm and ended about 11pm with a festive party including Katsuya signature cocktails, hors’ d’oeuvres and a toast to the Hoop Heroes Players. The After-School All-Stars, founded by Arnold Schwarzenegger in 1992 is a national provider of after school programs which include both sports and academics. Hoop Heroes raises funds through donations from NBA players based on their basketball statistics.

Hoop Heroes began in 2009 and last night’s event was the official launch of the program. LeBron James and Arnold Schwarzenegger’s  program launched with six NBA players dedicated to donating funds for every point, assist and rebound they achieve during the season. The players are LeBron James Miami Heat, Chris Bosh Miami Heat, Chris Paul New Orleans Hornets, Brandon Bass Orlando Magic, Devin Harris New Jersey Nets and Jameer Nelson Orlando Magic.

Hoop Heroes funds go directly to After-School All-Stars projects and also help to enable the players to interact with inter-city youth and extend programming to additional cities which building on current programs. The players involved in Hoop Heroes are passionate about helping out the children who attend the program and are looking forward the impact they will making.

For donation information about LeBron James and Arnold Schwarzenegger’s program Hoop Heroes, please visit hoopheroes.org