In less than a year the Alltech FEI World Equestrian Games 2014 in Normandy will be taking place August 24-September 7. While the central focus of these games are the eight disciplines that will be represented (Show Jumping, Dressage, Eventing, Driving, Reining, Endurance, Vaulting and Para-Equestrian) the culture of the country is also a big part of what this event is all about. Connecting the surrounding community with the essence of the Games 2014 is not only important to the French but to its major sponsor, Alltech.
With that in mind Alltech is helping spread the aura of all aspects of what the 2014 Alltech FEI Games represents. Checking out the layout of the land ahead of time is a valuable journey for those who plan to attend the Games. A four-day advance survey of the nearby cities and venues as well as time to meet some of the people behind the scenes took place October 9-12.
The journey began in Trouville and Deauville and included staying at the Best Western Hostellerie du Vallon in Trouville, which had all the accommodations anyone could hope for. Just a short walk brought you to the beauty of what is France with its narrow streets, quaint shops, and wonderful restaurants. While all the shop windows showcased the color of this country it was the bakeries that often needed that second look with all the freshly baked pastries and breads and that aroma that makes it hard to select which one you want to try.
Just a short distance from this area is Honfleur port where meetings can be arranged aboard some of their old sailing vessels with plenty of places to dine just a walking distance away. La Grenouille is one restaurant that serves some of the best fish in the area, but if you are a vegetarian, their variety of foods will accommodate any palate.
What is especially worth the time and wander is taking a walk around Honfleur port, especially at night. The lights of the surrounding stores and restaurants, the glistening water and some of the buildings that have been around for centuries make this one visit you won’t want to miss.
Alltech first got involved in the World Equestrian Games in 2010 as the title sponsor when it took place at the Kentucky Horse Park which is in the city where Alltech's headquarters are located. The move to sponsor these prestigious games raised its profile throughout the horse world both nationally and internationally and was one of the reasons Dr. Pearse Lyons, the company founder, decided to also become the title sponsor when Normandy was named as its next venue.
Alltech was founded in 1980 and boasts some 3000 employees in 128 countries. Its goal gears towards developing natural products with a mission to “develop and provide natural solutions that are beneficial to the animal, the consumer, and the environment.”
Getting involved in the 2010 Games helped the company increase its awareness and support of products for horses. While it offers a variety of products and solutions to help maintain a horse’s health it is its LIFEFORCE product that is especially worthy of a mention. This is a natural nutritional supplement that is given to the horse once a day with a goal of improving a horse’s health no matter the age.
For more information about the Alltech FEI World Equestrian Games, visit their web site at http://www.alltechfeiweg2014-normandy.com/. To learn more about Alltech check out their web site at http://www.alltech.com/.