January is Learn to Ski and Snowboard Month. "Humans were never meant to hibernate" is the slogan of the organization. Many partners and resorts will be offering great deals throughout the season and "learn to" packages in January. The initiative began in 2009 and encourages children and adults to take lessons with professional, certified instructors. It also challenges current skiers and riders to improve their skills by taking lessons.
In 2013, 153,000 people participated in Learn to Ski and Snowboard Month and the Bring a Friend Challenge. Bring a Friend Challenge is a season long initiative that encourages "core" skiers and riders to bring a friend. There are great prizes to win for both a new participant and the friend who brought them to the slopes.
For more information and rules for the Bring a Friend Challenge check out: