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Learn the value of your organization's Facebook page

What is the value of your Facebook page? (CEO Mark Zuckerberg).
What is the value of your Facebook page? (CEO Mark Zuckerberg).
AP Photo/Marcio Jose Sanchez

The Social Page Evaluator enables nonprofits get a better understanding of its Facebook page value in order to understand the potential for sponsorship or to help evaluate an org's ROI in its Facebook investment.

The interactive tool, launched last week by social media management company Vitrue, was built on a formula derived from evaluation of large brands. While it may not apply to all organizations, it is worthwhile to test as it does use common media metrics to determine value and gives suggestions on ways to optimize that value through post frequency and type, among other best practices.

For example, analyzing The Museum of Fine Arts, Houston Facebook page reveals its current annual value at $14,789 based on 8,216 fans, 10 page posts and 131 interactions in the past 30 days. By fine tuning post schedules and integrating wall apps (among other recommendations), the tool predicts the Museum page's potential annual value at $88,733!

In addition to the analysis function, the tool also allows you to change inputs such as the number of daily posts, engagement level and Fan count to see how that impacts your page valuation or compare your page with up to three other organizations at a time.

Learn more at The Social Page Evaluator.