Prove People Wrong launched this summer online and in stores that will sell motivational clothing and gear including t-shirts, sweatshirts, hats, bracelets and more. The brand serves an inspirational movement and a constant reminder that success is a choice; that hard work and determination can overcome even the most daunting obstacles.
Prove People Wrong embodies an attitude that can unify all driven by a common aspiration, to defy the odds and to "Prove People Wrong." It represents an individual's commitment to pushing themselves and cultivating the champion spirit within, living by the motto to “let them keep doubting, keep writing you off, keep thinking you can’t. Doubt never fills you. It fuels you.” The brand will be sold online and at select store locations in Brooklyn, Rockville Centre and in Midtown Manhattan. Examiner.com had the opportunity to chat with CJ Tiefenwerth and Brian Axelrod who are currently running the company. Read the full interview below and learn more about the brand:
Examiner (Anthony Bowles): How are you?
"Great thank you" – CJ/Brian
Examiner (Anthony Bowles): How would you describe “Prove People Wrong?"
"Prove People Wrong is a movement that serves as inspiration and a constant reminder that success is a choice; that hard work and determination can overcome even the most daunting obstacles. It represents an individual’s commitment to pushing themselves and cultivating the champion spirit within." – Brian
Examiner (Anthony Bowles): What consumer do you envision using “Prove People Wrong?”
"There is not one type of person that can’t join the movement. It stands for anyone who was ever told they can’t do something or become something." – CJ
Examiner (Anthony Bowles): How would you say this concept came about?
"Prove People Wrong was founded by four young athletes brought together through hockey. While commiserating about their detractors who discounted their dreams of playing college hockey, they came up with a motivational slogan: Prove people wrong."
Examiner (Anthony Bowles): Using three adjectives, how would you describe “Prove People Wrong?”
"Inspirational, tenacious, universal." - CJ
Examiner (Anthony Bowles): Right now the store is online and in limited retail stores, what is your 5 year goal/plan to expand?
"For the athletic line we plan on being in stores right next to the big players: Nike, Under Armour, Adidas, Reebok, etc. As for the lifestyle line, I envision us being in the major department stores. Our consumer can wear the PPW message proudly whether in the classroom, in the gym, on the streets or anywhere they chose to compete." - Brian
Examiner (Anthony Bowles): How have you been able to make positivity and fashion work?
"We want to inspire people to be great and strive to prove their doubters wrong. Messages on apparel can motivate a single individual or an entire team." - Brian
Examiner (Anthony Bowles): Lastly, with fall approaching, what new items can visitors to the site expect to see?
"This fall we plan to add to the collection by introducing athletic gear, youth apparel, additional hoodies and different color bands." - CJ