There are fewer roadblocks between Detroit children and art classes now, thanks to Art Road and Lear Corporation. The global supplier of automotive seating and electrical distribution systems showed off their new line of automotive fabric and leather concepts for their customers at a glamorous event in the Fillmore Detroit earlier today on this cold October 24 night. The unveiling also functioned as a charity fundraiser: for each customer at the event, Lear donated to Art Road in their honor, and those customers also had the opportunity to bid on exclusive Lear-customized auction items with the proceeds going to assist in providing art supplies and instructors to elementary schools in Detroit.
The collaboration between Lear and Art Road came about thanks to Colleen Arce, an intern at Lear and a volunteer at Art Road. "Lear was looking for a non-profit" that would tie in with their ideas of design, art and innovation, "and Colleen was interning at Lear," recalled Carol Hofgartner, executive director at Art Road.
After a fashion show with five models from Gail & Rice, a talent agency based in Farmington Hills, and an acrobatic show presented by Flywheel, five Lear designers wheeled out new seats they designed to showcase Lear's six innovations in seat covers, revealing that the models were wearing clothes designed by the same women who designed the seat covers, using pretty much the same fabrics.
The six innovations by Lear, according to their press release, are:
- Aventino® Signature – "provides infinite design potential for customization through secondary processes, such as special perforation, embossing, laser etching and printing."
- Aventino® Defense – "enables light leather color choices with dye transfer prevention and greater cleaning capability for enhanced leather protection."
- TeXstyle™ Defense – "customizable layers with extra spill protection and greater prevention against staining, mildew, dust, and bacteria, which improves overall vehicle air quality, reduces static electricity and absorbs smoke odor."
- TeXstyle™ Enhance – "builds an even more creative styling vision with embossing, printing, laser etching, embroidery and sonic welding for expressive aesthetics through color, texture and pattern placement."
- TeXstyle™ Lite – "allows customers cost management flexibility to add design elsewhere without impacting appearance, performance or quality lightweight product for a seat’s low wear areas."
- TeXstyle™ Tough – "engineered for high wear applications that combine styling and sturdy construction in a product developed for exceptional durability."
The design which most impressed at the press preview came from Jillian Bellovary, a senior designer at Lear. But since Bellovary could not be in Detroit for the event, her design, which shows off TeXstyle Enhance, was presented by rookie designer Dana Halik with model David Newberry. "These are more the high-concept seats, they're higher end," explained Halik. The Illumitrim design from Julie Lanni was also well received, presented with model Adrienne Jones.
At Lear they have not forgotten about their connection to the Museum of Contemporary Art Detroit (MOCAD), where they had a similar unveiling six years ago, a fact alluded to in the unveiling presentation. "We wanted to rewind, … because some of the customers here tonight were at MOCAD six years ago," explained Richard Pacini, senior vice president at the Millerschin Group, which helped Lear promote the unveiling event.
Art Road is raising funds to give art classes through the rest of the 2013-2014 school year. For more information about Art Road, see their website.