By Paul Fitzgerald - J’adore for Her E-Cigs joins in on the ‘vape’ revolution
A group of more than 50 health experts and nicotine experts are now encouraging the World Health Organization (WHO) not to classify e-cigarettes as tobacco products, because they say doing so could jeopardize a “significant health innovation” that could save hundreds of millions of lives.
Steve Muzaic, Vice President of Dune Vapor Group, based in Calgary, AB, says this is great news for the e-cig industry.
“E-cigs are a step in the right direction” says Muzaic. “E-cigs could be among the most significant health innovations of the 21st century and to control and suppress them as tobacco products should be resisted.”
Muzaic’s company, known nationally and globally, has just launched Vapor J’adore For Her. The company’s new product line includes an array of sleek and stylish electronic cigarettes (e-cigs) for women.
And their non-nicotine products are a big hit locally and globally.
“While we can’t and will not claim our products will get people to quit smoking, we are hearing from consumers that Vapor J’adore is trending and women are turning to them as a safer alternative than smoking actual cigarettes.”
In an open letter to WHO scientists from Canada, Europe, USA, Asia and Australia argue e-cigarettes are “part of the solution” in the fight against smoking.
David Sweanor, a law professor at the University of Ottawa, who works on tobacco control, is one of those who is encouraging WHO to go easy on e-cigs.
“We're here to try to get rid of cigarettes, we're here to try to make cigarettes obsolete and we have the potential with technology to start to do that, and that would be one of the biggest breakthroughs we've ever had in public health,” says Sweanor during an interview.
Sweanor and the other writers refer to "tobacco harm reduction" — the idea that 1.3 billion people worldwide who smoke could do much less harm to their health if they consumed nicotine in a low-risk, non-combustible form, given that the majority of harmful effects attributed to tobacco arises from tar and toxic gases drawn into the lungs.
So far, research shows overwhelmingly that e-cigarettes are used by people who want to quit smoking, explains Sweanor. There’s little evidence e-cigarettes are used by young people to start smoking, although that is a risk, he says.
While Health Canada and other anti-tobacco associations are not fans of the e-cig movement, more and more people seem to joining the ‘vape’ revolution.
Jennifer Miller, vice-president of health promotion with the Canadian Lung Association, also wants more done on research involving vaping.
“I think we owe it to millions of Canadians who are addicted to tobacco products. If there’s a product out there that may have some merit to bring down those numbers, then we have to look at it,” she says.
Muzaic says the letter to WHO is a big step in the right direction.
“This is promising news for the electronic cigarette industry,” says Muzaic. “One thing the letter is doing is getting people talking about e-cigs and most of all generating tons of dialogue on the importance of a smoke-free world.”
The WHO is set to review its tobacco recommendations from Oct. 13 to 18, 2014, in Moscow.