The KC Chamber is holding a workshop on Leadership Tips For Multigenerational Workforces on Wednesday, February 6 from 11:45 a.m. to 1:00 p.m. at the KC Chamber Board Room, 30 West Pershing Rd., Kansas City, Missouri.
Workshop Description: In order for small businesses to ensure long-term employee loyalty and optimal productivity, business owners, human resources staff and employee managers/supervisors need to learn about each of the generational groups represented in the workforce today (Veteran, Baby Boomer, Gen X and Gen Y). They also need to understand each generations needs, values, attitudes, expectations and motivations in order to create a synergistic corporate culture and high-performing workforce.
- The workshop guest speaker will be Jim Welch, The Growth Leader.
The price to attend the workshop is $15 for Chamber members and $20 for non-members. Registration is required. Registration includes lunch and parking validation.
Welch brings over 25 years of marketing leadership passion working for Hallmark and Procter & Gamble. He has hands-on Senior Vice-President and Chief Marketing Officer leadership experience and a track record of utilizing proven techniques to effectively lead teams that achieve winning top line and bottom line results. His teams consistently ranked in the top 5 percent of Gallup Survey scores of engaged employees at all levels.
As a Corporate Officer elected by the Hallmark Board Of Directors and Senior Vice-President of Marketing reporting to the President, Welch was responsible for Brand Strategy and Portfolio Management, Advertising, Promotion, the Hallmark Hall of Fame, Market Research, Customer Relationship Management, on-line marketing, licensing partnerships, retailer marketing and customer loyalty programs.
- Jim invented and initially launched the Hallmark Gold Crown Card which is recognized as a benchmark loyalty program with over 13 million active members.