Getting your first All-Star nod is something special. It can be argued that getting the recognition by being voted in as a reserve by the coaches is a bigger honor and sign of respect than being voted in as a starter by fans.
Known for his high energy and being the heart of the Chicago Bulls, it should be no surprise why Joakim Noah is excited about being selected to play in the midseason exhibition.
It wouldn’t be an All-Star game without brands going all out and Le Coq Sportif is no different.
When Noah takes the floor in Houston, he will do so in a special edition of the Le Coq Sportif Joakim Noah 3.0.
Noah, a Le Coq Sportif ambassador, has been with the brand since entering the league in 2007 and it is the brand that his father, Yannick Noah, wore when he won the French Open in 1983.
Any extravaganza is allowed during the All-Star weekend and le coq sportif has customized his Joakim Noah 3.0 for this special occasion. [Noah] is not really into gloss and glitz but he loves the unique tricolor and tribal look of it : a design inspired by his multicultural roots, African, French, American and now All-Star!